The hottest milk ban caused a series of embarrassm

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According to the extension notice issued by the National Standardization Commission on its website on October 31, 2006, the food labeling standard (GB) should be implemented from January 1 this year. However, I learned in the interview that the "fresh food ban" which has been extended three times is still calm at the moment. It doesn't matter if no one cheers, but the sound of boycott is everywhere. This "final notice" encountered a series of embarrassments. Including the National Standards Commission, which is at the forefront of the storm, so far no institution has given a positive response. This makes the majority of consumers confused - is the "fresh milk ban" on earth banned

the industry reacted differently

according to the notice of the National Standards Commission, since January 1 this year, the name of "fresh" milk can no longer be used on the outer packaging of dairy products. This regulation has been required to be "formally implemented" for more than 10 days. How is the implementation

in the Fangzhuang store of Carrefour supermarket in Beijing, "fresh milk" is rare, and it is almost replaced by "pure milk" and "extra thick pure milk". However, it was also noted that the package of Sanyuan milk was printed with "pasteurized milk", and the outer package of Guangming fresh house was marked with the word "pure fresh milk", and the word "fresh" was significantly larger, and the production date was January 8th, 2007. Are these practices of dairy enterprises in line with the regulations? If they do not comply with the regulations, where should these products go? In an interview, the promoter only vaguely said, "the enterprise will do it in accordance with national regulations"

citizens are very confused about the "fresh ban". A consumer shopping in the supermarket said, "I think fresh is just a concept hype. We are more concerned about the quality and safety of milk." In the interview, many consumers said that they would not pay special attention to the name when buying milk, but rather to the reputation of the brand and the price, production date and shelf life of the product. However, some consumers believe that if the used "fresh milk" disappears and so many new names of milk appear, they do not know how to choose in the future. Ms. Liu, a consumer who has been paying attention to the "fresh food ban", said that whether it is banned or not, the relevant departments should stand up and show their attitude to the people

"this is a tragedy in the development of China's dairy industry". Compared with the calm of other interviewees, Wang huaibao, a consultant of China Dairy Association, said surprisingly, "it has seriously hindered the healthy development of China's dairy industry." Unfortunately, Wang huaibao said that China is a milk poor country with a per capita consumption of less than one fifth of the world. It is sad to see such a common sense mistake

whether to implement no response

after a series of variables, will the "fresh food ban" finally be stopped? This is the most speculated at present. Interestingly, consumers do not know whether the "fresh food ban" has been implemented, and the relevant departments are also vague

different from the last-minute extension news released by the National Standards Commission before, so far, the National Standards Commission has not made a final statement on whether the "fresh food ban" has been fully implemented or whether it will be extended again. In an interview with this newspaper on January 10, the relevant person in charge of the National Standards Commission said: "we are not very clear about (whether it is implemented). You should go to the General Administration of quality supervision, inspection and quarantine for specific problems." The relevant person in charge of the General Administration of quality supervision, inspection and Quarantine said, "the documents that began to be implemented are published by the National Standards Commission. Other departments have not issued relevant documents. You should go to the National Standards Commission." "Fresh food ban" seems to have become a sensitive topic

on the website of the National Standards Commission, except for the "notice on delaying the implementation of GB food labeling standards" on October 31 last year, there is no notice referring to the "fresh food ban order". Several dairy enterprises also said that they have not received the notice of implementing GB food labeling standards so far. Does this mean that after three years of debate and three extensions, the "fresh food ban" will miscarry again

for the notice of the National Standards Commission, many industry experts have questioned whether a notice issued on the website to postpone the implementation to new year's day has legal effect? Wang huaibao believed that the notice issued by the National Standards Commission on October 31, 2006 was neither stamped with the official seal nor issued to enterprises, so it can be regarded as an "invalid" notice

for the final outcome of the fresh food ban order, Wang huaibao said that there is no convincing document issued, and the law enforcement department has no further measures. It is expected that the "fresh food ban order" will end in a "thunderous but rainy" end, "because the factors that compete with each other are too complex, and taking into account all aspects of face, it is estimated that the end is likely to be nothing, but the struggle may be very long."

multi stakeholder game

the general view in the industry is that the dystocia of the "fresh food ban" is actually a game between the two camps of "sterilized milk (constant temperature milk)" and "pasteurized milk". Pasteurized milk is made from raw milk after sterilization at about 80 ℃ for a few seconds. It is also the hard truth to unite as one and cooperate! Tensile testing machine manufacturing enterprises must work hard by 2025, which is called fresh milk, represented by Guangming and Sanyuan. Sterilized milk is instantly heated and disinfected at 137 ℃, which can be stored at room temperature and has a long storage period, represented by Mengniu and Yili. Wang huaibao told that pasteurized milk, called fresh milk, is an international practice. At present, no country in the world "prohibits fresh milk". Wang huaibao believes that the implementation of pasteurized milk in China can maximize the protection of the interests of dairy farmers, which is bad for steel billets, which is also in line with the relevant national policies

Wang dingmian, vice president of Guangzhou Dairy Association, also said that if the "fresh ban order" is issued, manufacturers can produce low-cost reduced milk instead of receiving more fresh milk. Some enterprises are not self disciplined and use milk powder but do not implement the provisions of "Whoever uses reconstituted milk in the production and processing process, regardless of the quantity, must be marked" in accordance with the national documents, "this is artificial manufacturing industry chaos"

it was noted in the interview that these insiders, experts and scholars who advocated the abolition of the "fresh food ban" were very firm. At the moment, the "fresh food ban group", which had previously taken a tough stance, is also reluctant to make too many comments

whether it's "banning fresh" or "keeping fresh", Wang huaibao's words made me quite agree. He said, "our ultimate goal is how to promote the healthy development of China's dairy industry and how to protect the interests of dairy farmers." Wang huaibao believes that the key to regulating the order of the dairy industry is not whether to ban fresh milk, but to enforce the labeling of the raw materials of milk and its products, so as to safeguard the rights and interests of consumers

■ postscript

"fresh food ban order" has been postponed again and again, which is difficult for the outside world to understand for a seemingly "orthodox" law. After many years of discussion, the "fresh food ban" has always been in a "dystocia" situation with unclear explanations and unclear explanations, and the support and opposition are obviously evenly matched. Aside from interest groups, there should be no vacillation about whether at least one regulation should be implemented. Whether it is "forbidden" or "can't help it", we all hope that the relevant departments will stand up and give the people a clear explanation, rather than being shy and half covering up with the pipa. This is actually testing the "acting" ability of government departments. After all, credibility is not a trifle

reprinted from: International Business Daily

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